Founded by a team of dedicated carnivore enthusiasts, FatOfTheLand was born from a simple realization: in a world flooded with synthetic products and processed foods, the key to true health lies in returning to our ancestral roots. We've always been avid followers of the carnivore diet, experiencing firsthand how animal fats and proteins can transform energy levels, mental clarity, and overall vitality. But we didn't stop at nutrition. We saw the same potential in skincare—why slather our skin with chemicals when beef tallow, one of nature's most nutrient-dense fats, offers unmatched hydration, healing, and protection? From our small beginnings in Noblesville, we've grown into a trusted source for high-quality, animal-based skincare solutions. Every jar and stick we produce is crafted with care, using grass-fed beef tallow sourced from ethical farms. No fillers, no preservatives—just pure, potent goodness that your skin will thank you for.